Our Vision
To transform how companies grow — from chasing cold traffic to systematically activating and converting the leads they already have, powered by AI.
Our Mission
At Sales Boost AI, we believe your best source of new revenue is already in your database.
We see too many medium and large businesses spending millions to chase cold leads — while thousands of warm, past leads sit untouched.
Our mission is to change that.
We build AI Sales Agents that re-engage, qualify, and convert these dormant contacts into sales automatically. No new ad spend. No hiring. Just unlocking profit from what you already own.
MEET THE FOUNDERS
Steve Shoulder - Co-Founder & CEO
For nearly 30 years, Steve built an exceptional track record as a business transformation and growth specialist, delivering consistent international success in technology-driven industries.
Across his career, Steve has successfully transformed 42 underachieving companies, driving significant improvements in bottom-line profitability. Recognised as a subject matter expert in Lean Manufacturing and renowned for building high-performing teams at every level, Steve has helped increase his clients’ enterprise value by over $3.2 billion — making him one of the most accomplished professionals in his field.
Throughout this work, Steve noticed a recurring challenge: businesses were sitting on vast customer databases full of unconverted, “dead” leads — a hidden goldmine that traditional methods couldn’t unlock.
With the emergence of AI, Steve realised he’d finally found the solution he had been searching for. After investing the time to master these cutting-edge tools, he now helps businesses tap into this hidden revenue, turning dormant data into fresh, predictable sales — and proudly leads Sales Boost AI into the heart of the AI revolution.
Dave Storey - Co- Founder & Chief AI Strategist
Dave Storey brings a unique blend of deep industry expertise, entrepreneurial spirit, and a lifelong passion for technology.
With a Masters in Engineering and as a Six Sigma Black Belt, Dave spent two decades in UK industry working for global leaders, where he held roles as a Design Engineer, Operations Manager, and Business Improvement Expert. During this time, he specialised in process optimisation and efficiency — helping complex organisations transform how they work and consistently deliver better results.
For the past 10 years, Dave has channelled his skills into successfully building and scaling his own online businesses, gaining hands-on experience in digital growth and the practical application of emerging technologies.
Fascinated by Artificial Intelligence since its earliest days, Dave has continually explored how AI can drive measurable improvement in real-world businesses. At Sales Boost AI, he combines this passion with decades of operational insight — designing AI Sales Agents that turn dormant data into revenue and helping clients build sales processes that are not just efficient, but future-ready.
His belief that technology should serve business outcomes — not the other way around — is at the heart of Sales Boost AI’s mission to unlock hidden revenue and deliver predictable, scalable growth.
Ready to Boost Your Sales?
Stop letting your old leads sit idle.
Unlock hidden revenue now, and build a future-proof sales engine with AI.
Schedule a no-obligation demo to explore tailored AI solutions for your unique business needs.
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