Our Vision
To reinvent ecommerce growth by shifting brands away from expensive traffic and toward AI-driven activation of the customers and revenue they already own.
Our Mission
At Sales Boost AI, we believe the most valuable revenue in an ecommerce brand isn’t found in new traffic — it’s already in your customer database.
While brands pour budget into cold ads, thousands of warm buyers, abandoned carts, and past purchasers sit untouched.
Our mission is to change that.
We build AI Sales Agents that automatically recover checkouts, re-activate past customers, and drive repeat orders — without extra ad spend, without extra staff, and without disrupting your team.
Just turning the revenue you already own into profit.
MEET THE FOUNDERS
Steve Shoulder - Co-Founder & CEO
For nearly 30 years, Steve built an exceptional track record as a business transformation and growth specialist, delivering consistent international success in technology-driven industries.
Across his career, Steve has successfully transformed 42 underachieving companies, driving significant improvements in bottom-line profitability. Recognised as a subject matter expert in Lean Manufacturing and renowned for building high-performing teams at every level, Steve has helped increase his clients’ enterprise value by over $3.2 billion — making him one of the most accomplished professionals in his field.
Throughout this work, Steve noticed a recurring challenge: businesses were sitting on vast customer databases full of unconverted, “dead” leads — a hidden goldmine that traditional methods couldn’t unlock.
With the emergence of AI, Steve realised he’d finally found the solution he had been searching for. After investing the time to master these cutting-edge tools, he now helps businesses tap into this hidden revenue, turning dormant data into fresh, predictable sales — and proudly leads Sales Boost AI into the heart of the AI revolution.
Dave Storey - Co- Founder & Chief AI Strategist
Dave Storey brings a unique blend of deep industry expertise, entrepreneurial spirit, and a lifelong passion for technology.
With a Masters in Engineering and as a Six Sigma Black Belt, Dave spent two decades in UK industry working for global leaders, where he held roles as a Design Engineer, Operations Manager, and Business Improvement Expert. During this time, he specialised in process optimisation and efficiency — helping complex organisations transform how they work and consistently deliver better results.
For the past 10 years, Dave has channelled his skills into successfully building and scaling his own online businesses, gaining hands-on experience in digital growth and the practical application of emerging technologies.
Fascinated by Artificial Intelligence since its earliest days, Dave has continually explored how AI can drive measurable improvement in real-world businesses. At Sales Boost AI, he combines this passion with decades of operational insight — designing AI Sales Agents that turn dormant data into revenue and helping clients build sales processes that are not just efficient, but future-ready.
His belief that technology should serve business outcomes — not the other way around — is at the heart of Sales Boost AI’s mission to unlock hidden revenue and deliver predictable, scalable growth.
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